Your Online Reviews Can Hold You Down or Propel You Upwards
Is Your Business Reputation Gravity or Rocket Fuel?
The Stars are BACK! Google has brought back the 5- Star rating system and this will have a major effect on your businesses’ marketing strategy, putting your online reputation at the forefront of any successful marketing plan.
Since the dawn of man we have been fascinated with the stars. I don’t know if it’s because of what the poet William Wordsworth once wrote: “The Soul that rises with us, our life’s Star, Hath had elsewhere its setting, And cometh from afar: ….trailing clouds of glory do we come,” or if it’s because ancient man used the stars to track the seasons and time before learning to use the stars for navigation. I only know that I enjoy sitting on a country hillside watching the summer stars above and wishing I was among them.
Man has also always struggled with the forces of gravity. Grandpa used to say “Only fools curse gravity.” But I seem to be cursing gravity every time I drop something or stumble. Grandpa was right. Cursing gravity changes nothing; I’m still subjected to live with acts of gravity.
I believe that it is in opposition to gravity that we may desire to reach for the stars.
When I was a younger man I did some mountain climbing and it was all about overcoming gravity and going high and as far as I could before surrendering to gravity. If I surrendered at the summit because there was nothing left to climb it was a WIN. Anything less was a “will come back and summit next time” and we always did.
Your business reputation struggles with gravity every day and too many business owners have surrendered to it, while others stretch the limits of quality and customer service, raising themselves above the crowd as a clear industry leader and capturing the lion’s share of the market.
Like water surrenders to gravity and seeks the lowest point, human beings will always over express a less than desired result. Which is why we hear statistics like these: “People are 3 times more likely to complain about your service than compliment it” or “An Unhappy customer will tell 10 times more people about a bad experience than a happy customer about a good one.” The sad part is they are both true, because humans bond over the negative things of life with less effort than over the positive experiences enjoyed by only a few.
With Google bringing back the star rating system and placing it front and center in every local business listing online, your Online Reputation is more important than ever.
Even if you don’t have an online marketing strategy, (which is silly – stupid in today’s market place) your online reputation could be the gravity holding you back from your dreams. I hear this all the time, “Word of mouth and customer referrals are my best source of new clients.” “Great! I hope that’s true,” is always my response, but let’s look at what’s really happening.
“Honey? What was the name of that plumber (feel free to insert your industry here) Jeff and Sally used?”
Your Online Reviews Can Hold You Down
“ABC’s Plumbing or something like that.”
“I need to call them about our water-heater. Do you know their phone number?”
“Just Google them!”
“My laptop’s in my briefcase and…..”
“Use your smartphone… that’s why we pay for the data plan. Never mind! I Googled them for you. Wait a minute! This can’t be them! They only have a 2 star rating.”
“What do the reviews say?”
“They leave your house a mess and cuss like a sailor.”
“Sally would never allow that, it must be someone else….. Google ‘Plumbers’ and let’s try to figure out who it was.”
Ka-boom! You’ve lost a client. How many clients are you losing to no or poor reviews?
Having a review based culture in your business is the rocket fuel you need to propel your reputation into the stars. When every member of the team understand that, “You’re only as good as your last online review and anything less than 5 Stars in unacceptable,” you’ll not only have the courage, but the desire to ask for reviews, because it’s the way you keep score of your victories.
5-Star reviews are the rocket fuel for your marketing and morale. Next you’ll need a rocket, a vehicle to propel your business upwards. This is your Reputation Marketing Strategy, a way of syndicating your online reputation over the internet and across social media, and even into your traditional marketing methods, coupons, radio, newspaper and TV.
Your Online Reviews Can Propel You Upwards
Structured properly it becomes the self-perpetuating energy and endless supply of rocket fuel. A good online reputation leads to a larger client base which leads to more happy reviewers and the cycle continues as a result of culture and not of extra effort.
If you want help building your rocket and filling it with rocket fuel, we have your answer. We are currently looking for volunteers for a FREE beta-test we’re doing to generate case studies. We’ll be charging $1,500 to $2,000 for this program after the study. We only have one slot available in each of the following professions: Attorney, Auto Repair, Car Dealership, Chiropractor, Dentist, Doctor, Financial Planner, General Contractor, Insurance Agent, Plumber, Realtor, Restaurant, Roofing Contractor and Veterinarian.
That’s right. We’ll set your business up as an industry leader and present your Reputation Marketing Strategy in this FREE 30 day program.
To apply contact us by email: Apply@UBAllUR.us
Brad Harmon is the Author of “How to Create, Protect and Promote Your 5 Star Reputation Online” and Marketing Strategist for U B All U R Business Solutions, in The Dalles, Oregon.